Sure Seems Like Dr. Dre Thinks Apple Is Buying Beats ★
“The first billionaire in hip-hop, right here from the motherfucking West Coast.”
Jon Maples on the Apple/Beats Acquisition ★
While music purchases may be falling, it’s still a big business for Apple. So instead of creating another option in iTunes that would potentially cannibalize download sales, why not just buy a service and keep it separate? Streaming blows up: Apple wins. Streaming doesn’t pan out, well, they still have the iTunes store chugging along.
Best take I’ve read so far, and the first to make a case that the separate (and established) Beats brand makes sense as a separate entity from iTunes.
Apple is rumored to be acquiring Beats Electronics in a landmark deal worth $3.2 billion. While the purchase is yet to be confirmed formally by either company, a Facebook video uploaded by actor Tyrese Gibson suggests an announcement is imminent.
In a clip spanning just 83 seconds, the Hollywood actor – most well-known for his roles in The Fast and the Furious and Transformers movie franchises – congratulates hip-hop icon Dr. Dre on the acquisition.
It’s fair to assume that a hefty amount of alcohol was being consumed at the music studio, as Gibson cracks jokes about the Forbes list needing to be updated. Sixty-six seconds in, Dr. Dre appears to confirm the acquisition:
“The first billionaire in hip-hop, right here from the motherf**king West Coast.”
The full video is available below. Be warned, the clip contains a fair amount of bad language, as well as some slick dance moves courtesy of Gibson. (Update: The video on Facebook has been pulled. We’ve replaced it with a ripped version from motioncore.)
Beats Electronics is fighting on two fronts at the moment. Its range of premium headphones have been a smash hit and most recently, the company launched an on-demand music streaming service in the US.
An acquisition would give Apple access to a high-profile fashion brand, as well as a foothold in the music streaming space, where Spotify, Rdio, Deezer and a host of other companies are already competing. Apple is starting to roll-out iTunes Radio, a Pandora competitor internationally, but is yet to offer an on-demand service similar to Xbox Music or Google Play Music All Access.
Giant hugs and kisses
Back to top of the page for the real adventure.